Tulane University Internet PR Class

Supplemental materials for the Tulane University College course "Internet Public Relations," (MDAR 365):

• Syllabus in HTML
  
  
• Syllabus in WORD
  
  
• Schedule in WORD
  
  
• Assignments
  Assignment #1: Profile Your Company
  Assignment #2: Online PR Plan
  Assignment #3: Email News Release and Medialist
  Assignment #4: Online Newsroom Review
  Assignment #5: Web Site Registration Form and Report
  Assignment #6: Draft a Newsletter
  Assignment #7: Syndication: Posting & Post Report
  Assignment #8: News Blog Post and Blog PR Report
  Assignment #9: Tour Profile and Tour Schedule
  
  
• Readings:
  Reading #1: How Obama's Internet Campaign Changed Politics
  by Claire Cain Miller, The New York Times, November 7, 2008
  

  What Your Link Request Should Contain and Why, By Eric Ward.
  How to request a link to your site from someone else's site -- and how not to.

  
  
• Sample Online PR Plan
  
  
• Instructor Steve O'Keefe's Curriculum Vitae