Tulane University Internet PR Class

Supplemental materials for the Tulane University College course "Internet Public Relations," (MDAR 3650):

• Syllabus in HTML
  
  
• Syllabus in WORD
  
  
• Schedule in WORD
  
  
• Link to Spring 2009 Class Lectures on Kyte TV
  
  
• Instructor Steve O'Keefe's Curriculum Vitae
  
  
• Assignments:
  Assignment #1: About Me, About You (Word)
  Assignment #2: Profile Your Portfolio Organization (Word)
  Assignment #3: Online PR Plan
  Assignment #4: Web Site Registration Form, Linkletter and Report
  Assignment #5: Content Syndication
  Assignment #6: Email News Release & Medialist
  Assignment #7: Newsletter and Newsroom Review
  Assignment #8: Blog Post and Blog Report
  Assignment #9: Chat Profile and Blog Tour
  Assignment #10: Social Networking
  Assignment #11: Online Video
  
  
• Class Materials:
  Video #1: Web 3.0 and the Death of Privacy (Kyte TV)
  Video #2: Profiling Your Portfolio Organization (MOV)
  Video #1: Web 3.0 and the Death of Privacy (Kyte TV)
  Video #4: Search Engine Optimization (MOV)
  Video #4 [Optional]: SEO with Eric Ward, Part 1 (Kyte TV)
  Video #4 [Optional]: SEO with Eric Ward, Part 2 (Kyte TV)
  Video #5: Content Syndication, Part 1 (YouTube)
  Video #5: Content Syndication, Part 2 (YouTube)
  Video #6: Email News Releases, Part 1 (YouTube)
  Video #6: Email News Releases, Part 2 (YouTube)
  Video #7A: Online Newsletters (YouTube)
  Video #7B: Online Newsrooms (YouTube)
  Video #8: Blogging and Blog PR (YouTube)
  Reading #8: Blogging and Blog PR (Word)
  Video #9: Online Tours (YouTube)
  Video #10: Social Networking (YouTube)
  Video #11: Online Video (YouTube)
  
  
  
• Sample Assignments
  Assignment #2: Sample Portfolio Organization Profile (Word)
  Assignment #3: Sample Online PR Plan from Instructor (Word)
  Template for Assignment #4: Website Registration Form (Word)
  Template for Assignment #4: Linkletter (Word)
  Assignment #4: Sample Linkage Report
  Assignment #5: Template for Syndication Pitch (Word)
  Guide for Assignment #5: High Traffic Website List (Word)
  Assignment #5: Example of a Great Pitch Report
  Template for Assignment #6: Email News Release (Word)
  Assignment #7: Sample Online Newsletter (Word)
  Sample #8: Example of a Blog Pitch Report
  Template for Assignment #9: Chat Profile (Word)
  Sample #9: Example of Completed Chat Profile