Handouts

 

IBPA Publishers University West 2012

  1. Blogging Class Outline (PDF)
  2. Social Networking Class Outline (PDF)
  3. Social Networking Checklist (Word)

iBPA Publishers University 2009

  1. Online Video Checklists (Word document)
  2. Digital Press Kits Checklist (Word document)
  3. Social Networking Checklists (Word document)

Publishers University and AzBPA 2008

  1. Class Outline: Amazon Page Makeovers (Word)
  2. Link to The Secret Amazon Content Update Page:
    NOTE: You must first complete an authorization page to access the Update Page.
    http://www.amazon.com/gp/content-form/?ie=UTF8&product=books
  3. PDF of The Secret Amazon Content Update Page:
    Use this to practice/write your marketing copy before uploading it.
    NOTE: This is what you'll see *after* you complete the authorization page.
  4. Article on Fixing & Updating Amazon Pages:
    Old but still good. Instructions for using Secret Amazon Content Update Page.
  5. Class Outline: Online Author Tours (Word)

  6. Resources for Building Online Author Tours (Word)

Erma BombeckWriters' Workshop 2008

  1. Using Online Video to Market Your Books and Yourself (Word document)
  2. Video Equipment Checklist (Word document)

Stanford Professional Publishing Program (2007)

  1. Article: Online Marketing for Book Publishers --
    10 Practical Strategies, by Steve O'Keefe (Web)

  2. Resources for Online Marketing Campaigns (Word document)

  3. Case History - Blog Tour - Links to Campaign Documents (Word document)

  4. Case History - Blog Buddy - Links to Campaign Documents (Word document)

PMA Publisher's University (2007)

Session 1A: Introduction to Internet Publicity, and
Session 4A: Advanced Internet Publicity: Blog Tours

  1. Resources for Conducting Online Publicity Campaigns (Word document)

  2. Press Kit Contents Checklist (Word document)

  3. Online Article Syndication Sites (Word document)
  4.  

Blog PR Workshop (2006)

Templates for Blog PR Campaigns

  1. Blog PR Resources (Word document)

  2. Keywords and File Description Template (Word document)

  3. Blog Posting Template (Word document)

  4. Blog Pitching Template (Word document)

  5. Blog PR Tracking Report (HTML document)
  6.  

PMA Publisher's University (2005)

Session 1A: Introduction to Internet Publicity, and
Session 2A: 30-Day Online Campaign

  1. Resources for Conducting Online Publicity Campaigns (Word document)

  2. Online Discussion Group Posting Template (Word document)

  3. Postings Tracking Report Template (Word document)

  4. Sample Excerpt Syndication Pitch Letter (Word document)

Session 8A: Online Newsletters
  1. Resources for Online Newsletters (Word document)

Erma Bombeck Humor Writers Workshop (2004)

Workshop on Book Proposals

  1. Sample Agent Pitch Letter & Responses (Word document)
  2. Sample Book Proposal: Home Renovation Book (Word Document)
  3. Resources for Book Proposals (in HTML)

Workshop on Book Proposals

  1. Resources for Online Promotion Campaigns (in HTML)
  2. Discussion Group Postings Report: A Tracking Template (Word document)
  3.  

Keynote Speech: PRSSA
Public Relations Student Society of America (2004)

  1. Outline for Presentation on E-Mail Filtering (Word document)

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